There is hardly anything as boring or flat as an email subject. It basically just tells you what the email is about --and then it is all you are ever going to expect, that's the way it goes and what it's made for. Who even wants to blog about that ? This one was a good surprise a few minutes ago in my mailbox, much beyond everything I could have expected :
Who knew sardonic beavers could pull the multiple faces of Bell into focus?
Needless to say I eagerly opened the email (from strategymag.com) --not to say that I don't open their mails otherwise (after all I subscribed), but I may have waited till tomorrow for instance, or even just tagged and then archived it.
so, here is my point : because you are a big company sending an email or eletter about very serious and deep things (like marketing stuff, see how deep you can get), it doesn't mean you have to keep a serious profile. Because readers chose to subscribe to your emails or eletters, it doesn't make them hyperactive readers. You don't want to be procrastinated or archived, do you ? Get yourself a beaver, you'll meet readers.